To get fast rankings, you need meta tags

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. This process ultimately results in increased search traffic and revenue. Robots.txt files are …

more ...

You may be asked about social media in your marketing interview

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. For example, typically I …

more ...


Consistent doesn't mean identical. when you're discussing LSI

Every page should provide unique content that doesn’t appear elsewhere on the site. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. The world of search marketing (SEM) has evolved a lot in the years since its outset. Backlinks refer to any …

more ...


Go only for Quality Distribution Channels

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Meta descriptions are technically HTML attributes …

more ...

It’s about relevancy, and relevancy only

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

more ...

Bad SEO is not always about a direct violation of search engine rules

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking …

more ...

Get help in evaluating potential link partners

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order …

more ...

Use Optimized Robots.txt

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. In the …

more ...

AJAX and Single Page Applications (SPAs)

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. A smart keyword strategy tackles only enough keywords to be supported …

more ...

Research semantically related keywords

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

more ...

Don’t overstuff your page with keywords and phrases

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get …

more ...


Build on the trust of existing content

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so …

more ...

Optimize for Yahoo, Bing, and Others

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. The entire mentality of …

more ...

Create related title tags and description tags

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want …

more ...

Don’t guess your site speed problems; diagnose

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO …

more ...

Free SEO and paid SEM complement each other brilliantly

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do …

more ...

Keep an eye on what other firms are doing

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

more ...


How to Write Post Blog Posts That Rank Well

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. . Search engine optimization applied correctly will create better visibility online, but …

more ...

Understanding the rationale behind outbound links

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. If you conduct business online, you need to use website analytics to track how well your …

more ...

Leverage the work your competitors have already done in SEO

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. People are using voice …

more ...

Self-publishing Parasite SEO

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

more ...

Why fast loading times are important

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Despite countless claims over the years that have …

more ...

Everybody sees comfort online!

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type …

more ...