Go long-tail and forget keyword density

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The more accurate their …

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Don’t forget backlinks

The most critical thing to automate is competitor research. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Once you start …

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Aligning your goals in relation to SEO

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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Bucket brigades based on link bait

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk …

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Bucket brigades based on page rank

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for …

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Takeaway tips for Google algorithms

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to …

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Creativity takes courage

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Effective search acquisition begins with learning more about your customers and what they’re searching for …

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What is White Label SEO?

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. If you purport to be an expert site, then you’d better make sure you have experts writing for you …

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Boost a Post or Create an Ad

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Google changed the color of paid search ads to …

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How to improve your content marketing

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for …

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Check browser and screen resolution compatibility

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Backlinks just to your homepage

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from …

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Rankings are very volatile and fluctuate from day to day

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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The more engaging your copy, the better

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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Why Links Still Rule the Roost

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Adding endless pages of irrelevant content to your website won’t …

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Growing popularity & links

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions …

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Check which of your keywords are already used

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. You need to begin the title of your home page with the Primary Keyword Phrase, which should …

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Help searchers find information on your site more easily

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Make sure the web server is able to …

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SEO and SEM can work together beautifully

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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