Here's what industry insiders think about offsite SEO

How-to tutorials and guides can also make for excellent evergreen content. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus …

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My thoughts on blogs

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Links …

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Main keywords and sub-keywords

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. You want your company’s name to be one of the first results that they see …

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Websites are representations of ideas

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The sites that Google will rank highest for a particular search term are …

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It is very important that your web pages get targeted traffic

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google …

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Become a source of qoutes to boost SEO

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Get involved in the human element of web data

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. A well-structured …

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Be clear, truthful and accurate

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Start mapping your SEO needs to pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first …

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Use Google Keyword Planner To Find Untapped Keywords

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about …

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The first choice should be reporting

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Billions of searches are performed …

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Understanding the rationale behind search marketing

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all …

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Keep a Record of All SEO Expenses

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to …

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The more code and script pages contain, the slower they’ll load

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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W3C Validator

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Unique content signifies quality. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from …

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Grab those URLs, set up some 301 redirects, and jump in

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. The ‘no-follow’ breaks the connection you are trying to make between one website and …

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Have a better chance of getting that click through

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Optimal size of title tags

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. There is a lot one of can write about on their web page, the key is to keep varying your content. If …

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Organize headings and subheadings with H1, H2, H3 tags

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). There are plenty of rabbit holes to fall into when it …

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Does posting on social media help to improve website rankings?

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To best understand your …

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Use Hyphens To Differentiate Words In URL

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. The text of the link helps provide Google additional context about the topic of the linked page …

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Increase leads and ultimately sales

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. You need to understand where you are now in order to accurately assess your future rankings. Each webpage needs to have a unique title …

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