The reason everyone loves LSI

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out …

more ...

Its all about web portals

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO’s job often includes needing to make mathematics seem intuitive …

more ...

Be mindful of overusing keywords

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to …

more ...

Remember that meta tags make the web go round

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Now, that was always kind of the goal but it was just easier to get around that. If you can do this, people will discover your site and assuming you have quality content …

more ...


Reasons why you cannot fully understand non reciprocal links

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Write legible, readable copy, and treat the meta description as if it’s an advert for …

more ...

How do you present SEO services?

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). As a result, your main concern as an SEO should be the user experience that your homepage provides its users. My guess is that these strategies will eventually …

more ...

Adjust your appearance in search by utilising reporting

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. The two types of marketing seem like peas in a pod from the outset. Many marketers talk about …

more ...

Use breadcrumb navigation

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

more ...

The first choice should be SEO

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords …

more ...

Understanding the rationale behind link intersects

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Basically, if search engines don’t understand your …

more ...

Offer relevant, useful and original content

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Have you ever wondered why Google.com delivers different results for a user in the US than for a …

more ...

Build Your Content in Topic Clusters

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Machines are writing stories and that is often something Google is not a fan of. Write about all those topics that are important to your audience. Use the words you came up with in …

more ...

Keep Your Content Updated

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. RankBrain and other machine learning systems examine user behavior to …

more ...

Convert visitors of your website to customers

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO will never die! As long as the web is around, people will need to …

more ...

Big Brands Burst to the Top

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the …

more ...

Audit Your Site To Improve It’s Performance

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further …

more ...


Understanding the rationale behind outbound links

301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Search Engine Optimization should start with creating and uploading content. This can include a …

more ...

Developing an SEO Plan Prior to Site Development

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come …

more ...

Make sure your site is spiderable

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. The …

more ...

Accessibility/spiderability

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote …

more ...

Start your SEO copywriting process here

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Once upon a time, marketers focused on strategizing which keywords to place across their web …

more ...

Have a real content / social media marketing strategy

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

more ...

Sponsor events, teams, or organizations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. In short, you need to paint a vivid, unique picture of …

more ...


Does your site sabotage your content?

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to …

more ...

Single-keyword SEO has been a staple for a long time

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google …

more ...

Use breadcrumb navigation

When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. SEO is important whether you’re a seasoned ecommerce veteran …

more ...

Focus on user intent

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Good SEO consultants are hard to locate and they are even harder to hire. This is because there …

more ...


Schema mark-up is a requirement for your content

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine …

more ...

Clicks, Conversions, & Customers

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. To get links from high quality blogs, you need to create link-worthy content on …

more ...