Take care when dealing with gateway sites

If every company has a product, then Google’s product is information; An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Noindex is a meta tag implementation that is sometimes used on search pages. Since …

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This year will be the year of site submissions

A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. In keyword stuffing it is assumed that the relevance of a site …

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More focus is put on web portals

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Why would the fact that engines don’t officially acknowledge social media matter? The majority of those using search engines won’t look beyond the first results page to find what …

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Landing page and site user experience

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Integration is a two-way street. Google now supports using the rel=“canonical” link element across different domains …

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Let's talk about plugins

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Featured snippet opportunities

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably …

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Advanced content analysis SEO principles

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Engagement with a …

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Easy steps you can take to evaluate the credibility of a website

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. The best practice for internal linking …

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How Can Keywords Inform Your Content Strategy?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Find, target and shoot

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Find the most relevant …

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Include relevant keywords into your site headings

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Search engine crawlers and indexing programs are basically software programs. These programs …

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Monitor the evolution of your search results

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on …

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Get High-Quality Links Through an Email Outreach Campaign

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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Find Keywords People Already Use for Your Business

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce …

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Is your website too Dynamic for SEO?

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Off-site SEO focuses on any aspect …

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Use Organic Outreach to Build Links

I strongly believe that relevant links have a bigger impact on the algorithm. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! A better …

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Learn where your target market is hanging out online

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword …

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Cut Back Costs with SEO

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines …

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Basic on-page SEO factors to look for

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Through …

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Find the most relevant link building opportunities

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Make mobile and computer navigation easy

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The main reason why websites go for search engine optimized content is that it increases the traffic on …

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Write short and concise sentences that are easy to understand

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Don’t stuff content with keywords …

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Link Intersect for SEO

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. People who find what they want on your site are …

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There is no such thing as an SEO certification

Traffic from external backlinks are counted as referral traffic in Google analytics. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. The SERP landscape is constantly changing, with Local listing and …

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Aligning Questions to Content

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Keywords should be relevant. This means …

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Local SEO understands changing attention spans

Instead of creating content, a lot of websites should be focused on cleaning content. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

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