Having fun with authority sites

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The closer to the start of the title tag any given keyword is, the more likely it will be to rank …

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Lack of keywords in the content

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the …

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Reduce “Code Bloat” on your Pages

Search engines have really smart algorithms. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least …

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Google Analytics has changed the face of how to measure SEO success

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google …

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Aligning Keywords with your Business Goals

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Creating a guest post for a website with no traffic is a waste of time, as you won’t attract …

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How do you present SEO services?

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Breathe easy

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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Never go by keyword density ratios

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

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Technical optimization

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always …

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It depends on your niche

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical …

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Arm yourselves with an SEO strategy

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. It’s one thing to optimize your site in its current …

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A truly successful SEO headline is direct and to-the-point

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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Keyword Research: What Comes Next

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There's nothing like marketing in the minute …

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The more code and script pages contain, the slower they’ll load

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines …

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The Problem: SEO and content marketing are not integrate

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Longer content ranks better

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Google Webmaster is useful if you want to know …

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Link all your content to your social media pages

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources …

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It’s time to revolutionize our approach to 301 redirects

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next …

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Remove things that keep search engines away

Which keywords are the fastest to page 1? Fastest to the top 5? You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice …

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Single-keyword SEO has been a staple for a long time

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. One of the most important things you should focus on is building your email list. It’s not just the most efficient …

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Keyword research helps you get into your customers’ heads

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Many mobile devices have a text-to speech option which automatically transcribes their words into the search …

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Draft content for each target keyword

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. The two biggest algorithm changes that Google released to ward …

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Auto anchor text

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. SEO versus SEO Services I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

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Focus on one website first

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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A Crackdown on Low Quality Links

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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