This year will be the year of metrics

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines …

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Find out more about Google algorithms

When people have questions, they type them into Google. That is why Hummingbird came about. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's …

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Reasons that marketers love reporting

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …

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Aligning your goals in relation to forums

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. If you find that your backlinks are mainly coming from a small pool of domains …

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The best advice I've listened to about rankings

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. In practice, an SEO consultant generally looks after other areas of digital marketing. On regular pages and posts, Google will most probably grab a piece of related content, including the …

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Finding the 'Low-Hanging Fruit'

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Sitemaps help Google understand your site. Anything …

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How are you supposed to audit your site structure

Build your site with a logical link structure. Every page should be reachable from at least one static text link. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also …

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Monitor the evolution of your rankings

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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SEO is a journey, not a destination

If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

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Keep Outbound Links To Minimum

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Google displays featured snippets in search when they believe this format will help people more easily discover what they …

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Use quotes to locate a specific phrase

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities …

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Write a great title for SEO friendly posts

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google changed the color of paid search ads to blend …

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Put in the research so that you’re better equipped

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered …

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Do Homework on Your Mobile Device Keywords

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. There’s been some …

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SEO is not actually changing the search engines

Unique content signifies quality. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that …

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Target keywords

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. By regularly auditing your – or your client’s – sites, you can get a good feel for what …

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What does a good Backlink Profile look like?

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Technical aspects of building links

SEO is something that is constantly evolving and changing. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Keyword stuffing is simply the process of repeating the same keyword or key phrases over …

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Usurp The SERP

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Find websites …

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Regular Linkers

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the …

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