To get fast rankings, you need analytics

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100 …

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How you will benefit from indexed pages

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers …

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When your use of text links becomes obsessive

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines no longer value pages filled with targeted keywords. Keyword-based titles help establish page theme and direction for your keywords. Distinct pages are an absolutely essential …

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Entirely too genius SEO

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …

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Maybe meta tags will be a thing of the past

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match …

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How do you feel about sitemaps now?

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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A do-it-yourself guide to sitemaps

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they …

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Toxic links and their cure

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. Google cares the most about editorial links, or links included in article body copy, and they place …

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Not recommended: thin content pages

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Search engine optimization should be a part of a website for its lifetime …

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Understanding the rationale behind SEO

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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Bear in mind that you’re after quality when it comes to local links

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes …

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Mention your keyword at a normal cadence throughout the body of your post

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Certain words present an ongoing challenge …

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Edit heavily to avoid repetition

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Google recommends customer focused content

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones …

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Analyze the competitors

Search engines have made it clear: a vitally important part of the future of search is “rich results.” According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. If you website is new, however, or you …

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SEO LSI keyword analysis best practice

Use internal links with clear and informative anchor text. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. If you want your content to stand out from the glut of online content and attract the kind of …

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Optimizing for Voice Search and Voice Assistants

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Google cares the most about editorial links, or …

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Its important to look at the big picture

If the wrong people are hitting your website, it's all for nothing The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss …

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Improved page segmentation

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Boilerplate content is a fact on the web with many …

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Encourage customers to leave positive reviews

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Run search traffic reports on your main keywords

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. There have been a number of debates over the years about the SEO value of having …

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Make the website about one thing

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. By sharing content that you post on social media as well as sharing your website content people …

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Minimize site load time

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound …

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Creativity will take courage

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of …

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How to Get More Social Shares From Everything That You Publish

Without considering a search engine user's intent, you will attract too much unqualified traffic. When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then …

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Influencer marketing and publishing opportunities.

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. If you tried to optimize an …

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On the web, our audience is global

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to …

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Conduct keyword research for local terms

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and …

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Utilize testimonials from customers

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Page copy should be informative and of interest to you readers. Don’t write it just for …

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Your readers are more important than Search Engines

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords …

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What effect does SEO have?

Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Use social media networks to promote other people’s content as well as …

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Use Link Baiting To Get More Clicks

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed …

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SEO for lead generation: Pros and cons

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Use your key phrases in as many URLs as possible

Businesses consider social media a key element of their SEO strategies. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

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