Basic on-page SEO factors to look for

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Think like a human not a robot when it comes to authority sites

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …

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Focus on ROI Instead of organic links

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.

Make sure …

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Use organic outreach along with content to make a difference

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …

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Repurpose old googlebot crawlers

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Ever wonder how to pick the perfect keyword topic for your …

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Reasons why you cannot fully understand ROI

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …

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The first choice should be navigation

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that …

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Determine which keywords people are using to find your web pages

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates …

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As a matter of course, nofollow links do not stand on their own

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science …

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What Can You Expect from Your SEO Career During a Recession?

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and …

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Identify and Track Your Best Prospects

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though …

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Create Images That Attract Links

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect …

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Technical aspects of link building

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. How do you ensure that you’re not just optimizing pages …

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How important is voice search optimization today?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search …

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Google values the languages consumers use.

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your …

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The bottom navigation bar is an anchor link bonanza

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Don’t Forget to Optimize Everything Else

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. On-page SEO best practices allow us to communicate with search engines in a language that they can …

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How are you supposed to do this?

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more …

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Competitor Analysis and Opportunity Identification

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The …

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Trends That Will Shape Your Marketing Efforts

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Remember that keywords or phrases on each of your pages should total to around …

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How Google's Semantic Search Will Change SEO

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. It isn't just about the number of links that are going to a domain, but …

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What is your unique selling point (USP)?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product …

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Generalized or broad keywords or short tail keywords

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? More and more we are seeing the use of keyword clustering from sites that are making it beyond …

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Understanding the rationale behind link intersects

When pursuing a link, which is more important, relevance or authority? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. You should use the ‘nofollow’ rule when linking to untrusted sources or …

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