The hidden agenda of keyword research

To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. There’s an art to properly optimizing a website with keywords. They’ve also stated repeatedly …

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Hidden facts about rankings

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. If users consistently ditch your site, it …

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Emphasizing fast results by using mobile search

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. You’ve got to spend time trying different things to see what works best for you. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

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Build Your Content in Topic Clusters

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not …

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Google cares the most about editorial links

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s …

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How does Googlebot render your pages?

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This …

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Action Plan

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. aying heed …

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Don't use misleading event markup

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. I’m sure you don …

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Focus on ‘Things’, Not ‘Strings’

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The overall objective …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Good content is important, but it also needs to rank high on …

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Creating a Website on Your Domain

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable …

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MozTrust and MozRank

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself …

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Make Yourself Accessible

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search …

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Why is citation consistency important?

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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Google My Business/Google Maps Listing and Bing Places

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Quality and visibility. This is truly the great secret to SEO …

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Backlink building best practices

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. In the era of internet …

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Perform a content review

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites …

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The Role of Anchor Text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Have a real content / social media marketing strategy

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Provide explosive growth for your clients and you

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The more fresh, engaging …

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Which Factors Make a Site Rank Well With Bing

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Check your Backend: Schema.org, Microformats and Rich Snippets

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. So most people …

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Consolidate Cannibalising Content with Redirects

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Within the space of …

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A lot of websites have very serious on-page SEO issues

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Readability has never been more important. If you’re not familiar with this …

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Organic SEO Will Help Your Business Get to the Top

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your …

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Too Many On-page Links

There are two types of backlinks, and they are internal backlinks and external backlinks. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Unfortunately, Google doesn’t update their public facing PR anymore …

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Edit, proofread and aim for readability

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. SEO should be considered one of the tools in your digital marketing strategy …

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How do You Know Your Website Has Been Attacked?

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Google has several bots …

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How to promote your local business online

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing …

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Splitting link pop

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Duplicative or unnecessary website …

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