Start simple, but don't forget landing pages

Content, no matter how good it is, will always need some SEO love. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. You should list your site in open directory projects and you must use high quality content. You may …

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Education is the best legacy when it comes to splogs

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. So, I think each person in SEO has to work …

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Maybe duplication will be a thing of the past

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Use description meta tags to provide both search engines and users with a summary of what your page is about! Keywords are less often used nowadays as the first signal to indicate what …

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How to survive your first encounter with text links

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Linking out is huge. Don't …

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Is your website underperforming and losing you money?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Similar to writing an outline for a large paper, put some …

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Link acquisition is an ongoing investment

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

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You’re not an SEO, unless you’re also a content marketer

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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Don't scrape content from other websites

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their …

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Refresh your website to match your message

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Similar to writing an outline for a large paper, put …

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Understanding the rationale behind responsive design

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as …

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Usurp The SERP

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Each year …

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Set a bare minimum expectation for repurposed content

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO …

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There is a difference between SEO and SEM

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Google is constantly evolving to better understand the context and intent of user behaviour. The technology used on your website can …

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Canonical URLs for SEO

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. What factors do you need to bear in mind …

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With Meta tags, focus on the top, most important pages first

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. SEO versus SEO Services Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the …

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What have you tried that doesn’t work?

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Use Social Sharing Buttons

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

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Make a prospects list yourself

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. For those who have the budget and want instant …

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The goal of SEO is to make you money

Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing …

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Removing the need to manually edit your website’s code

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

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Test different keywords with different pages

Link outreach is a bit “old school” but can still be quite powerful. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes …

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Increase the level of security on the site

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that …

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How will Blockchain tech affect SEO

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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