Understand the increasing real-time aspect of SEO

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs …

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W3C Validator

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Unique content signifies quality. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from …

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Competitor Analysis and Opportunity Identification

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The …

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There is no such thing as an SEO certification

Traffic from external backlinks are counted as referral traffic in Google analytics. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. The SERP landscape is constantly changing, with Local listing and …

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Trends That Will Shape Your Marketing Efforts

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Remember that keywords or phrases on each of your pages should total to around …

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What does a good Backlink Profile look like?

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Don't bury information

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Why Links Still Rule the Roost

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Adding endless pages of irrelevant content to your website won’t …

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Growing popularity & links

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions …

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Self-publishing Parasite SEO

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Remove things that keep search engines away

Which keywords are the fastest to page 1? Fastest to the top 5? You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice …

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Single-keyword SEO has been a staple for a long time

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. One of the most important things you should focus on is building your email list. It’s not just the most efficient …

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Test different keywords with different pages

Link outreach is a bit “old school” but can still be quite powerful. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes …

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How Google's Semantic Search Will Change SEO

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. It isn't just about the number of links that are going to a domain, but …

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Aligning Questions to Content

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Keywords should be relevant. This means …

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Check your Backend: Schema.org, Microformats and Rich Snippets

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. So most people …

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Grab those URLs, set up some 301 redirects, and jump in

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. The ‘no-follow’ breaks the connection you are trying to make between one website and …

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Consolidate Cannibalising Content with Redirects

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Within the space of …

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On the web, our audience is global

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to …

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Conduct keyword research for local terms

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and …

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Fix all Broken links

It may not be a good idea to link to the website from footers or sidebars. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains …

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Technical aspects of building links

SEO is something that is constantly evolving and changing. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Keyword stuffing is simply the process of repeating the same keyword or key phrases over …

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Check which of your keywords are already used

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. You need to begin the title of your home page with the Primary Keyword Phrase, which should …

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Local SEO understands changing attention spans

Instead of creating content, a lot of websites should be focused on cleaning content. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

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Utilize testimonials from customers

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Page copy should be informative and of interest to you readers. Don’t write it just for …

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Why fast loading times are important

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Despite countless claims over the years that have …

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Use breadcrumb navigation

When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. SEO is important whether you’re a seasoned ecommerce veteran …

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Linking Out To Relevant & Authority Sites

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Website search engine optimisation is a specialist's domain. Google insists that you must also work on the website’s authority to drive higher levels of trust. Select the best related …

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Does posting on social media help to improve website rankings?

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able …

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Have a better chance of getting that click through

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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SEO Recommendations Don't Implement Themselves!

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. The meta keywords tag allows you to provide additional text for search engines to …

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Usurp The SERP

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Find websites …

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What is your unique selling point (USP)?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product …

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Your readers are more important than Search Engines

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords …

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Focus on user intent

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Good SEO consultants are hard to locate and they are even harder to hire. This is because there …

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Generalized or broad keywords or short tail keywords

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? More and more we are seeing the use of keyword clustering from sites that are making it beyond …

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How do you present SEO services?

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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Increase the level of security on the site

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that …

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Optimal size of title tags

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. There is a lot one of can write about on their web page, the key is to keep varying your content. If …

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Organize headings and subheadings with H1, H2, H3 tags

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). There are plenty of rabbit holes to fall into when it …

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Use Visual Storytelling for Effective SEO

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Think of your brand as a publisher and source of high-quality information …

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A lot of websites have very serious on-page SEO issues

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Readability has never been more important. If you’re not familiar with this …

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Does posting on social media help to improve website rankings?

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To best understand your …

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