Focus on topic depth vs. backlinks

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Good link earning begins with quality content that provides value to your …

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Google values the languages consumers use.

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your …

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Have a real content / social media marketing strategy

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Have a real content / social media marketing strategy

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

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Keep an eye on what other firms are doing

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Sponsor events, teams, or organizations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. In short, you need to paint a vivid, unique picture of …

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How to Write Post Blog Posts That Rank Well

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. . Search engine optimization applied correctly will create better visibility online, but …

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The more engaging your copy, the better

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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Understanding the rationale behind outbound links

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. If you conduct business online, you need to use website analytics to track how well your …

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Target keywords

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. By regularly auditing your – or your client’s – sites, you can get a good feel for what …

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Is your content visible in search results?

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on …

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Provide explosive growth for your clients and you

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The more fresh, engaging …

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The Problem: SEO and content marketing are not integrate

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Cut Back Costs with SEO

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines …

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How to Get More Social Shares From Everything That You Publish

Without considering a search engine user's intent, you will attract too much unqualified traffic. When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then …

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Understanding the rationale behind search marketing

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all …

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Basic on-page SEO factors to look for

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Through …

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Does your site sabotage your content?

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to …

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It’s All About Who You Know

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found …

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Keep a Record of All SEO Expenses

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to …

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The more code and script pages contain, the slower they’ll load

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Find the most relevant link building opportunities

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Longer content ranks better

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Google Webmaster is useful if you want to know …

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The bottom navigation bar is an anchor link bonanza

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Which Factors Make a Site Rank Well With Bing

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Develop your follow-up approach

Your goal should be to create links to individual posts/pages along with those leading to your homepage. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more …

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Leverage the work your competitors have already done in SEO

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. People are using voice …

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Make mobile and computer navigation easy

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The main reason why websites go for search engine optimized content is that it increases the traffic on …

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The goal of SEO is to make you money

Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing …

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Don’t Forget to Optimize Everything Else

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. On-page SEO best practices allow us to communicate with search engines in a language that they can …

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Influencer marketing and publishing opportunities.

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. If you tried to optimize an …

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Link all your content to your social media pages

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources …

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Removing the need to manually edit your website’s code

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

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Write short and concise sentences that are easy to understand

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Don’t stuff content with keywords …

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It’s time to revolutionize our approach to 301 redirects

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next …

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Single-keyword SEO has been a staple for a long time

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google …

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Link Intersect for SEO

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. People who find what they want on your site are …

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How are you supposed to do this?

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more …

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