Identify and Track Your Best Prospects

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though …

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Use Organic Outreach to Build Links

I strongly believe that relevant links have a bigger impact on the algorithm. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! A better …

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Rankings are very volatile and fluctuate from day to day

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Create Images That Attract Links

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect …

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MozTrust and MozRank

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself …

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Technical aspects of link building

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. How do you ensure that you’re not just optimizing pages …

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Understanding the rationale behind outbound links

301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Search Engine Optimization should start with creating and uploading content. This can include a …

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Don’t overstuff your page with keywords and phrases

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get …

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Developing an SEO Plan Prior to Site Development

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come …

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Humanizing your website is the way to search engine bots’ hearts

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. The natural growth of a Website’s backlink profile is a …

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Use Google Keyword Planner To Find Untapped Keywords

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about …

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Run search traffic reports on your main keywords

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. There have been a number of debates over the years about the SEO value of having …

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With Meta tags, focus on the top, most important pages first

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. SEO versus SEO Services Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the …

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Build on the trust of existing content

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so …

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Make Yourself Accessible

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search …

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Why is citation consistency important?

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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How important is voice search optimization today?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search …

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Learn where your target market is hanging out online

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword …

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Google My Business/Google Maps Listing and Bing Places

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Quality and visibility. This is truly the great secret to SEO …

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Make the website about one thing

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. By sharing content that you post on social media as well as sharing your website content people …

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What have you tried that doesn’t work?

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Optimize for Yahoo, Bing, and Others

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. The entire mentality of …

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Use Social Sharing Buttons

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

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A truly successful SEO headline is direct and to-the-point

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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Make sure your site is spiderable

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. The …

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Accessibility/spiderability

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote …

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Create related title tags and description tags

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want …

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Keyword Research: What Comes Next

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There's nothing like marketing in the minute …

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The more code and script pages contain, the slower they’ll load

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines …

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Backlink building best practices

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. In the era of internet …

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Don’t guess your site speed problems; diagnose

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO …

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Free SEO and paid SEM complement each other brilliantly

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do …

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Minimize site load time

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound …

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Perform a content review

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites …

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Start your SEO copywriting process here

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Once upon a time, marketers focused on strategizing which keywords to place across their web …

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What Keywords Are Not

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. As a general rule of thumb the more words in the query the easier …

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Do Homework on Your Mobile Device Keywords

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. There’s been some …

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The first choice should be reporting

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Billions of searches are performed …

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Creativity will take courage

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of …

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SEO is not actually changing the search engines

Unique content signifies quality. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that …

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The Role of Anchor Text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Make a prospects list yourself

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. For those who have the budget and want instant …

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