Use Optimized Robots.txt

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. In the …

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Keep Your Content Updated

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. RankBrain and other machine learning systems examine user behavior to …

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SEO LSI keyword analysis best practice

Use internal links with clear and informative anchor text. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. If you want your content to stand out from the glut of online content and attract the kind of …

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Write a great title for SEO friendly posts

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google changed the color of paid search ads to blend …

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AJAX and Single Page Applications (SPAs)

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. A smart keyword strategy tackles only enough keywords to be supported …

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Become a source of qoutes to boost SEO

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Convert visitors of your website to customers

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO will never die! As long as the web is around, people will need to …

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Usurp The SERP

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Each year …

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Check browser and screen resolution compatibility

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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As a matter of course, nofollow links do not stand on their own

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science …

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Get High-Quality Links Through an Email Outreach Campaign

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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Technical optimization

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always …

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Big Brands Burst to the Top

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the …

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Cooperate with other social bookmarkers

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Google is pushing towards more and more personalized search results, so in order for you to perform well, you …

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Optimizing for Voice Search and Voice Assistants

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Google cares the most about editorial links, or …

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Make a good use of your competitors’ keywords

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

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Search engine optimization tips

Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Not all links are …

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It depends on your niche

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical …

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Link baiting for SEO

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away …

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Set a bare minimum expectation for repurposed content

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO …

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Research semantically related keywords

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

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What Can You Expect from Your SEO Career During a Recession?

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and …

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Arm yourselves with an SEO strategy

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. It’s one thing to optimize your site in its current …

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Find Keywords People Already Use for Your Business

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce …

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Get involved in the human element of web data

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. A well-structured …

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Is your website too Dynamic for SEO?

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Off-site SEO focuses on any aspect …

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Audit Your Site To Improve It’s Performance

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further …

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Be clear, truthful and accurate

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Put in the research so that you’re better equipped

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered …

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There is a difference between SEO and SEM

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Google is constantly evolving to better understand the context and intent of user behaviour. The technology used on your website can …

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Its important to look at the big picture

If the wrong people are hitting your website, it's all for nothing The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss …

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Canonical URLs for SEO

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. What factors do you need to bear in mind …

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Focus on ‘Things’, Not ‘Strings’

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The overall objective …

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Improved page segmentation

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Boilerplate content is a fact on the web with many …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Good content is important, but it also needs to rank high on …

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Stay Away From Established Markets

While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Google is also now looking at things like bounce rates – how long someone spends …

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Creating a Website on Your Domain

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable …

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Include your primary keyword phrase in the title tag

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Start mapping your SEO needs to pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first …

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Use discretion with hashtags

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways …

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Backlinks just to your homepage

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from …

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Do not remove old content or archived news stories

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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Encourage customers to leave positive reviews

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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