Offer relevant, useful and original content

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Have you ever wondered why Google.com delivers different results for a user in the US than for a …

more ...



Don't scrape content from other websites

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their …

more ...

Monitor the evolution of your search results

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on …

more ...

Reduce “Code Bloat” on your Pages

Search engines have really smart algorithms. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least …

more ...

It’s about relevancy, and relevancy only

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

more ...

Refresh your website to match your message

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Similar to writing an outline for a large paper, put …

more ...

The first choice should be navigation

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that …

more ...

Understanding the rationale behind SEO

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

more ...

Using page speed in mobile search ranking

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Links are important since Google confirmed that links are the #1 ranking factor, alongside great …

more ...

See what keywords your site is visible for

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

more ...

Google cares the most about editorial links

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s …

more ...

How does Googlebot render your pages?

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This …

more ...

SEO is a journey, not a destination

If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

more ...

Websites are representations of ideas

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The sites that Google will rank highest for a particular search term are …

more ...

What is White Label SEO?

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. If you purport to be an expert site, then you’d better make sure you have experts writing for you …

more ...

Determine which keywords people are using to find your web pages

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates …

more ...

Internal linking is a secret weapon for search optimizers

If you’ve written your content so that Google can understand it, you’re already doing a great job. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words …

more ...

Keep Outbound Links To Minimum

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Google displays featured snippets in search when they believe this format will help people more easily discover what they …

more ...

Use quotes to locate a specific phrase

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities …

more ...

Boost a Post or Create an Ad

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Google changed the color of paid search ads to …

more ...

Google Analytics has changed the face of how to measure SEO success

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google …

more ...





Bear in mind that you’re after quality when it comes to local links

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes …

more ...


Understanding the rationale behind responsive design

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as …

more ...

Mention your keyword at a normal cadence throughout the body of your post

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Certain words present an ongoing challenge …

more ...

More about the pros and cons of link building

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. The reputation, authority …

more ...

Aligning Keywords with your Business Goals

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Creating a guest post for a website with no traffic is a waste of time, as you won’t attract …

more ...


How do you present SEO services?

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

more ...

Action Plan

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. aying heed …

more ...

Breathe easy

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

more ...

Build Your Content in Topic Clusters

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Machines are writing stories and that is often something Google is not a fan of. Write about all those topics that are important to your audience. Use the words you came up with in …

more ...

Edit heavily to avoid repetition

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

more ...

Google recommends customer focused content

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones …

more ...

How to improve your content marketing

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for …

more ...

Bad SEO is not always about a direct violation of search engine rules

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking …

more ...


Get help in evaluating potential link partners

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order …

more ...


It is very important that your web pages get targeted traffic

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google …

more ...

Never go by keyword density ratios

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

more ...


Analyze the competitors

Search engines have made it clear: a vitally important part of the future of search is “rich results.” According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. If you website is new, however, or you …

more ...

Don't use misleading event markup

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. I’m sure you don …

more ...