How do you present SEO services?

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). As a result, your main concern as an SEO should be the user experience that your homepage provides its users. My guess is that these strategies will eventually …

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Adjust your appearance in search by utilising reporting

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. The two types of marketing seem like peas in a pod from the outset. Many marketers talk about …

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Consistent doesn't mean identical. when you're discussing LSI

Every page should provide unique content that doesn’t appear elsewhere on the site. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. The world of search marketing (SEM) has evolved a lot in the years since its outset. Backlinks refer to any …

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Let's talk about plugins

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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A focus on webmaster tools to benefit search engine placement

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Bucket brigades based on page rank

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for …

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Aligning your goals in relation to forums

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. If you find that your backlinks are mainly coming from a small pool of domains …

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Maybe duplication will be a thing of the past

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Use description meta tags to provide both search engines and users with a summary of what your page is about! Keywords are less often used nowadays as the first signal to indicate what …

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How do you feel about sitemaps now?

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Emphasizing fast results by using mobile search

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. You’ve got to spend time trying different things to see what works best for you. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

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My thoughts on blogs

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Links …

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Having fun with authority sites

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The closer to the start of the title tag any given keyword is, the more likely it will be to rank …

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How to survive your first encounter with text links

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Linking out is huge. Don't …

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Wait. Is it really that simple?

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Google reported an incredible hike of the key search term …

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Takeaway tips for Google algorithms

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to …

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The best advice I've listened to about rankings

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. In practice, an SEO consultant generally looks after other areas of digital marketing. On regular pages and posts, Google will most probably grab a piece of related content, including the …

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Use breadcrumb navigation

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Featured snippet opportunities

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably …

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A do-it-yourself guide to sitemaps

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they …

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Finding the 'Low-Hanging Fruit'

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Sitemaps help Google understand your site. Anything …

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Researching for Searcher Intent

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Advanced content analysis SEO principles

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Engagement with a …

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Creativity takes courage

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Effective search acquisition begins with learning more about your customers and what they’re searching for …

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Easy steps you can take to evaluate the credibility of a website

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. The best practice for internal linking …

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Main keywords and sub-keywords

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. You want your company’s name to be one of the first results that they see …

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The first choice should be SEO

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords …

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Toxic links and their cure

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. Google cares the most about editorial links, or links included in article body copy, and they place …

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Go only for Quality Distribution Channels

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Meta descriptions are technically HTML attributes …

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How Can Keywords Inform Your Content Strategy?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Link baiting for SEO

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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How are you supposed to audit your site structure

Build your site with a logical link structure. Every page should be reachable from at least one static text link. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also …

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Is your website underperforming and losing you money?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Similar to writing an outline for a large paper, put some …

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Monitor the evolution of your rankings

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Build Your Content in Topic Clusters

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not …

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Understanding the rationale behind link intersects

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Basically, if search engines don’t understand your …

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Find, target and shoot

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Find the most relevant …

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Not recommended: thin content pages

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Search engine optimization should be a part of a website for its lifetime …

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Link acquisition is an ongoing investment

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

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What are the best guides for learning SEO myself?

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in …

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Include relevant keywords into your site headings

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Search engine crawlers and indexing programs are basically software programs. These programs …

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Lack of keywords in the content

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the …

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You’re not an SEO, unless you’re also a content marketer

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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