Have a real content / social media marketing strategy

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Have a real content / social media marketing strategy

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

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The more engaging your copy, the better

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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Provide explosive growth for your clients and you

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. The more fresh, engaging …

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Cut Back Costs with SEO

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines …

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The bottom navigation bar is an anchor link bonanza

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Make mobile and computer navigation easy

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. The main reason why websites go for search engine optimized content is that it increases the traffic on …

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Single-keyword SEO has been a staple for a long time

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. One of the most important things you should focus on is building your email list. It’s not just the most efficient …

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Test different keywords with different pages

Link outreach is a bit “old school” but can still be quite powerful. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes …

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Check which of your keywords are already used

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. You need to begin the title of your home page with the Primary Keyword Phrase, which should …

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Utilize testimonials from customers

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Page copy should be informative and of interest to you readers. Don’t write it just for …

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Why fast loading times are important

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Despite countless claims over the years that have …

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Does posting on social media help to improve website rankings?

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able …

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Optimal size of title tags

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. There is a lot one of can write about on their web page, the key is to keep varying your content. If …

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Organize headings and subheadings with H1, H2, H3 tags

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). There are plenty of rabbit holes to fall into when it …

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Organic SEO Will Help Your Business Get to the Top

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your …

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Quality over Quantity

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Link building isn’t dead. Not by a long shot. You can use your blog as an informal platform for giving insights into your thought …

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Keyword research helps you get into your customers’ heads

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Many mobile devices have a text-to speech option which automatically transcribes their words into the search …

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Schema mark-up is a requirement for your content

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine …

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Understanding the rationale behind link intersects

When pursuing a link, which is more important, relevance or authority? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. You should use the ‘nofollow’ rule when linking to untrusted sources or …

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You don't need special search engine pages

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too …

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