Think like a human not a robot when it comes to authority sites

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …

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This year will be the year of site submissions

A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. In keyword stuffing it is assumed that the relevance of a site …

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Hidden facts about link research

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever …

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More focus is put on web portals

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Why would the fact that engines don’t officially acknowledge social media matter? The majority of those using search engines won’t look beyond the first results page to find what …

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When your use of text links becomes obsessive

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines no longer value pages filled with targeted keywords. Keyword-based titles help establish page theme and direction for your keywords. Distinct pages are an absolutely essential …

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Reasons why you cannot fully understand non reciprocal links

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Write legible, readable copy, and treat the meta description as if it’s an advert for …

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Here's what industry insiders think about offsite SEO

How-to tutorials and guides can also make for excellent evergreen content. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus …

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How do you present SEO services?

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). As a result, your main concern as an SEO should be the user experience that your homepage provides its users. My guess is that these strategies will eventually …

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Emphasizing fast results by using mobile search

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. You’ve got to spend time trying different things to see what works best for you. A relatively fast way to get links to your blog is through roundup blog posts. These are collections …

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Wait. Is it really that simple?

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Google reported an incredible hike of the key search term …

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The best advice I've listened to about rankings

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. In practice, an SEO consultant generally looks after other areas of digital marketing. On regular pages and posts, Google will most probably grab a piece of related content, including the …

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Featured snippet opportunities

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably …

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Creativity takes courage

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Effective search acquisition begins with learning more about your customers and what they’re searching for …

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Main keywords and sub-keywords

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. You want your company’s name to be one of the first results that they see …

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Monitor the evolution of your rankings

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Build Your Content in Topic Clusters

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not …

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Understanding the rationale behind link intersects

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Basically, if search engines don’t understand your …

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Find, target and shoot

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Find the most relevant …

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What are the best guides for learning SEO myself?

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in …

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Determine which keywords people are using to find your web pages

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates …

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Internal linking is a secret weapon for search optimizers

If you’ve written your content so that Google can understand it, you’re already doing a great job. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words …

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Never go by keyword density ratios

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of …

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Analyze the competitors

Search engines have made it clear: a vitally important part of the future of search is “rich results.” According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. If you website is new, however, or you …

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Convert visitors of your website to customers

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO will never die! As long as the web is around, people will need to …

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Cooperate with other social bookmarkers

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Google is pushing towards more and more personalized search results, so in order for you to perform well, you …

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Optimizing for Voice Search and Voice Assistants

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Google cares the most about editorial links, or …

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Make a good use of your competitors’ keywords

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

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It depends on your niche

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical …

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Is your website too Dynamic for SEO?

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Off-site SEO focuses on any aspect …

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Be clear, truthful and accurate

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Identify and Track Your Best Prospects

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though …

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Rankings are very volatile and fluctuate from day to day

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Optimize for Yahoo, Bing, and Others

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. The entire mentality of …

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A truly successful SEO headline is direct and to-the-point

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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Backlink building best practices

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. In the era of internet …

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Don’t guess your site speed problems; diagnose

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO …

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Do Homework on Your Mobile Device Keywords

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. There’s been some …

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SEO is not actually changing the search engines

Unique content signifies quality. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that …

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Make a prospects list yourself

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. For those who have the budget and want instant …

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