Don’t Forget to Optimize Everything Else

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. On-page SEO best practices allow us to communicate with search engines in a language that they can …

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Link all your content to your social media pages

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources …

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It’s time to revolutionize our approach to 301 redirects

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next …

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Don't bury information

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Self-publishing Parasite SEO

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Remove things that keep search engines away

Which keywords are the fastest to page 1? Fastest to the top 5? You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice …

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How Google's Semantic Search Will Change SEO

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. It isn't just about the number of links that are going to a domain, but …

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Consolidate Cannibalising Content with Redirects

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Within the space of …

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Technical aspects of building links

SEO is something that is constantly evolving and changing. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Keyword stuffing is simply the process of repeating the same keyword or key phrases over …

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Linking Out To Relevant & Authority Sites

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Website search engine optimisation is a specialist's domain. Google insists that you must also work on the website’s authority to drive higher levels of trust. Select the best related …

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Generalized or broad keywords or short tail keywords

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? More and more we are seeing the use of keyword clustering from sites that are making it beyond …

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The first choice should be navigation

Search engines want publishers to show the same content to the search engine as is shown to users For experienced marketing teams, the content creation process has become a high-level assembly line. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google …

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Regular Linkers

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the …

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Too Many On-page Links

There are two types of backlinks, and they are internal backlinks and external backlinks. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Unfortunately, Google doesn’t update their public facing PR anymore …

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Increase leads and ultimately sales

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. You need to understand where you are now in order to accurately assess your future rankings. Each webpage needs to have a unique title …

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Auto anchor text

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. SEO versus SEO Services I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

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Everybody sees comfort online!

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type …

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Splitting link pop

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Duplicative or unnecessary website …

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