Take care when dealing with gateway sites

If every company has a product, then Google’s product is information; An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Noindex is a meta tag implementation that is sometimes used on search pages. Since …

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Go long-tail and forget keyword density

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The more accurate their …

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Find out more about Google algorithms

When people have questions, they type them into Google. That is why Hummingbird came about. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's …

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Repurpose old googlebot crawlers

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Ever wonder how to pick the perfect keyword topic for your …

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Reasons that marketers love reporting

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …

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Bucket brigades based on page rank

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for …

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Maybe duplication will be a thing of the past

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Use description meta tags to provide both search engines and users with a summary of what your page is about! Keywords are less often used nowadays as the first signal to indicate what …

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How do you feel about sitemaps now?

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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You’re not an SEO, unless you’re also a content marketer

Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas …

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It’s about relevancy, and relevancy only

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Google Analytics has changed the face of how to measure SEO success

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google …

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Understanding the rationale behind responsive design

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as …

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Aligning Keywords with your Business Goals

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Creating a guest post for a website with no traffic is a waste of time, as you won’t attract …

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How do you present SEO services?

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Action Plan

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. aying heed …

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Breathe easy

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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Google recommends customer focused content

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones …

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How to improve your content marketing

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for …

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Bad SEO is not always about a direct violation of search engine rules

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking …

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Keep Your Content Updated

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. RankBrain and other machine learning systems examine user behavior to …

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As a matter of course, nofollow links do not stand on their own

301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science …

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Find Keywords People Already Use for Your Business

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce …

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Improved page segmentation

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Boilerplate content is a fact on the web with many …

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Start mapping your SEO needs to pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first …

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Use Organic Outreach to Build Links

I strongly believe that relevant links have a bigger impact on the algorithm. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! A better …

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Create Images That Attract Links

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect …

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MozTrust and MozRank

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself …

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Developing an SEO Plan Prior to Site Development

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come …

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Run search traffic reports on your main keywords

You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. There have been a number of debates over the years about the SEO value of having …

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Make Yourself Accessible

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search …

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Keyword Research: What Comes Next

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There's nothing like marketing in the minute …

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Perform a content review

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites …

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Creativity will take courage

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of …

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The Role of Anchor Text

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Keep an eye on what other firms are doing

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Sponsor events, teams, or organizations

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. In short, you need to paint a vivid, unique picture of …

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It’s All About Who You Know

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found …

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The more code and script pages contain, the slower they’ll load

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Find the most relevant link building opportunities

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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