Free SEO and paid SEM complement each other brilliantly

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do …

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The first choice should be reporting

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Billions of searches are performed …

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Focus on topic depth vs. backlinks

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Good link earning begins with quality content that provides value to your …

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How to Get More Social Shares From Everything That You Publish

Without considering a search engine user's intent, you will attract too much unqualified traffic. When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then …

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Understanding the rationale behind search marketing

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all …

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Keep a Record of All SEO Expenses

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to …

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Longer content ranks better

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Google Webmaster is useful if you want to know …

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Write short and concise sentences that are easy to understand

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Don’t stuff content with keywords …

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W3C Validator

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Unique content signifies quality. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from …

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There is no such thing as an SEO certification

Traffic from external backlinks are counted as referral traffic in Google analytics. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. The SERP landscape is constantly changing, with Local listing and …

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Why Links Still Rule the Roost

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). Adding endless pages of irrelevant content to your website won’t …

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Growing popularity & links

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions …

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Aligning Questions to Content

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Keywords should be relevant. This means …

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Check your Backend: Schema.org, Microformats and Rich Snippets

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. So most people …

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Grab those URLs, set up some 301 redirects, and jump in

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. The ‘no-follow’ breaks the connection you are trying to make between one website and …

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Have a better chance of getting that click through

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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What is your unique selling point (USP)?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product …

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Your readers are more important than Search Engines

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords …

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How do you present SEO services?

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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Use Visual Storytelling for Effective SEO

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Think of your brand as a publisher and source of high-quality information …

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What effect does SEO have?

Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Use social media networks to promote other people’s content as well as …

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Use Hyphens To Differentiate Words In URL

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. The text of the link helps provide Google additional context about the topic of the linked page …

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How to promote your local business online

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing …

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Draft content for each target keyword

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. The two biggest algorithm changes that Google released to ward …

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Forget about old-fashioned link building

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the …

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SEO for lead generation: Pros and cons

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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