Start simple, but don't forget landing pages

Content, no matter how good it is, will always need some SEO love. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. You should list your site in open directory projects and you must use high quality content. You may …

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The reason everyone loves LSI

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out …

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Basic on-page SEO factors to look for

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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The hidden agenda of keyword research

To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. There’s an art to properly optimizing a website with keywords. They’ve also stated repeatedly …

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Focus on ROI Instead of organic links

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.

Make sure …

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To get fast rankings, you need analytics

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100 …

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Remember that meta tags make the web go round

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Now, that was always kind of the goal but it was just easier to get around that. If you can do this, people will discover your site and assuming you have quality content …

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Ensure that HTML code is used correctly

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. One approach is to …

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A focus on webmaster tools to benefit search engine placement

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Aligning your goals in relation to forums

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. If you find that your backlinks are mainly coming from a small pool of domains …

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Having fun with authority sites

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The closer to the start of the title tag any given keyword is, the more likely it will be to rank …

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Advanced content analysis SEO principles

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Engagement with a …

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Easy steps you can take to evaluate the credibility of a website

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. The best practice for internal linking …

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Go only for Quality Distribution Channels

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Meta descriptions are technically HTML attributes …

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How Can Keywords Inform Your Content Strategy?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Not recommended: thin content pages

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Search engine optimization should be a part of a website for its lifetime …

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Lack of keywords in the content

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the …

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Refresh your website to match your message

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Similar to writing an outline for a large paper, put …

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Using page speed in mobile search ranking

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Links are important since Google confirmed that links are the #1 ranking factor, alongside great …

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SEO is a journey, not a destination

If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail …

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What is White Label SEO?

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. If you purport to be an expert site, then you’d better make sure you have experts writing for you …

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Keep Outbound Links To Minimum

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. Google displays featured snippets in search when they believe this format will help people more easily discover what they …

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Boost a Post or Create an Ad

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Google changed the color of paid search ads to …

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More about the pros and cons of link building

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. The reputation, authority …

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Build Your Content in Topic Clusters

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Machines are writing stories and that is often something Google is not a fan of. Write about all those topics that are important to your audience. Use the words you came up with in …

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Edit heavily to avoid repetition

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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It is very important that your web pages get targeted traffic

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google …

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Write a great title for SEO friendly posts

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google changed the color of paid search ads to blend …

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Check browser and screen resolution compatibility

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Big Brands Burst to the Top

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the …

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Get involved in the human element of web data

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. A well-structured …

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Audit Your Site To Improve It’s Performance

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further …

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Creating a Website on Your Domain

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable …

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Backlinks just to your homepage

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from …

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Do not remove old content or archived news stories

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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Build on the trust of existing content

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so …

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How important is voice search optimization today?

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search …

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Learn where your target market is hanging out online

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword …

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Make the website about one thing

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. By sharing content that you post on social media as well as sharing your website content people …

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