Does your site sabotage your content?

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to …

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Develop your follow-up approach

Your goal should be to create links to individual posts/pages along with those leading to your homepage. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more …

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The goal of SEO is to make you money

Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing …

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Understand the increasing real-time aspect of SEO

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs …

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On the web, our audience is global

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to …

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Fix all Broken links

It may not be a good idea to link to the website from footers or sidebars. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains …

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Local SEO understands changing attention spans

Instead of creating content, a lot of websites should be focused on cleaning content. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read …

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Use breadcrumb navigation

When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. SEO is important whether you’re a seasoned ecommerce veteran …

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SEO Recommendations Don't Implement Themselves!

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. The meta keywords tag allows you to provide additional text for search engines to …

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A lot of websites have very serious on-page SEO issues

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Readability has never been more important. If you’re not familiar with this …

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Help searchers find information on your site more easily

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Make sure the web server is able to …

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Use Link Baiting To Get More Clicks

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed …

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Understanding the rationale behind SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility …

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Focus on one website first

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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SEO and SEM can work together beautifully

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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A Crackdown on Low Quality Links

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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Clicks, Conversions, & Customers

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. To get links from high quality blogs, you need to create link-worthy content on …

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