Don’t forget backlinks

The most critical thing to automate is competitor research. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Once you start …

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Aligning your goals in relation to SEO

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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How you will benefit from indexed pages

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers …

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Use organic outreach along with content to make a difference

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …

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You may be asked about social media in your marketing interview

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. For example, typically I …

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Bucket brigades based on link bait

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk …

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Landing page and site user experience

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Integration is a two-way street. Google now supports using the rel=“canonical” link element across different domains …

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Reasons why you cannot fully understand ROI

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …

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Maybe meta tags will be a thing of the past

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match …

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Let's talk about plugins

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Takeaway tips for Google algorithms

Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to …

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A do-it-yourself guide to sitemaps

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they …

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Finding the 'Low-Hanging Fruit'

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Sitemaps help Google understand your site. Anything …

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Link baiting for SEO

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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Link acquisition is an ongoing investment

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

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Include relevant keywords into your site headings

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Search engine crawlers and indexing programs are basically software programs. These programs …

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Don't scrape content from other websites

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their …

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The first choice should be navigation

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that …

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Understanding the rationale behind SEO

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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See what keywords your site is visible for

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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How does Googlebot render your pages?

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This …

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Bear in mind that you’re after quality when it comes to local links

On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes …

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AJAX and Single Page Applications (SPAs)

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. A smart keyword strategy tackles only enough keywords to be supported …

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Become a source of qoutes to boost SEO

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

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Get High-Quality Links Through an Email Outreach Campaign

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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Search engine optimization tips

Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Not all links are …

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What Can You Expect from Your SEO Career During a Recession?

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and …

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Put in the research so that you’re better equipped

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered …

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Stay Away From Established Markets

While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Google is also now looking at things like bounce rates – how long someone spends …

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Don’t overstuff your page with keywords and phrases

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get …

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With Meta tags, focus on the top, most important pages first

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. SEO versus SEO Services Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the …

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Google My Business/Google Maps Listing and Bing Places

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Quality and visibility. This is truly the great secret to SEO …

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What have you tried that doesn’t work?

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Many SEO campaigns start with keywords – knowing what the audience within your niche …

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Make sure your site is spiderable

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. The …

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Minimize site load time

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound …

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Google values the languages consumers use.

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your …

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How to Write Post Blog Posts That Rank Well

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. . Search engine optimization applied correctly will create better visibility online, but …

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Understanding the rationale behind outbound links

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. If you conduct business online, you need to use website analytics to track how well your …

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Target keywords

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. By regularly auditing your – or your client’s – sites, you can get a good feel for what …

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The Problem: SEO and content marketing are not integrate

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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