Understanding the rationale behind outbound links

301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Search Engine Optimization should start with creating and uploading content. This can include a …

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Humanizing your website is the way to search engine bots’ hearts

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. The natural growth of a Website’s backlink profile is a …

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Use Google Keyword Planner To Find Untapped Keywords

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about …

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Why is citation consistency important?

If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound …

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Use Social Sharing Buttons

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

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Accessibility/spiderability

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote …

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Create related title tags and description tags

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want …

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The more code and script pages contain, the slower they’ll load

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines …

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Start your SEO copywriting process here

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Once upon a time, marketers focused on strategizing which keywords to place across their web …

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What Keywords Are Not

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. As a general rule of thumb the more words in the query the easier …

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Is your content visible in search results?

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on …

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Basic on-page SEO factors to look for

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Through …

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Which Factors Make a Site Rank Well With Bing

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. When you or your SEO Company creates links – make them hefty and serious. They should actually be …

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Leverage the work your competitors have already done in SEO

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. People are using voice …

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Influencer marketing and publishing opportunities.

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. If you tried to optimize an …

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Removing the need to manually edit your website’s code

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

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Single-keyword SEO has been a staple for a long time

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google …

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Link Intersect for SEO

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. People who find what they want on your site are …

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How are you supposed to do this?

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more …

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Competitor Analysis and Opportunity Identification

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The …

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Trends That Will Shape Your Marketing Efforts

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Remember that keywords or phrases on each of your pages should total to around …

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What does a good Backlink Profile look like?

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Conduct keyword research for local terms

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and …

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Usurp The SERP

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Find websites …

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Focus on user intent

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Good SEO consultants are hard to locate and they are even harder to hire. This is because there …

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Increase the level of security on the site

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that …

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Does posting on social media help to improve website rankings?

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To best understand your …

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Edit, proofread and aim for readability

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. SEO should be considered one of the tools in your digital marketing strategy …

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How do You Know Your Website Has Been Attacked?

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Google has several bots …

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How will Blockchain tech affect SEO

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Use your key phrases in as many URLs as possible

Businesses consider social media a key element of their SEO strategies. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

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