Its all about web portals

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO’s job often includes needing to make mathematics seem intuitive …

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Hidden facts about rankings

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. If users consistently ditch your site, it …

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Be mindful of overusing keywords

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to …

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This year will be the year of metrics

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines …

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To get fast rankings, you need meta tags

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. This process ultimately results in increased search traffic and revenue. Robots.txt files are …

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Latest developments in anchor text

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. Things like: so many businesses out …

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Education is the best legacy when it comes to splogs

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. So, I think each person in SEO has to work …

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Entirely too genius SEO

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …

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Adjust your appearance in search by utilising reporting

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. The two types of marketing seem like peas in a pod from the outset. Many marketers talk about …

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Consistent doesn't mean identical. when you're discussing LSI

Every page should provide unique content that doesn’t appear elsewhere on the site. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. The world of search marketing (SEM) has evolved a lot in the years since its outset. Backlinks refer to any …

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My thoughts on blogs

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Links …

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How to survive your first encounter with text links

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Linking out is huge. Don't …

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Use breadcrumb navigation

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Researching for Searcher Intent

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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The first choice should be SEO

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords …

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Toxic links and their cure

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. Google cares the most about editorial links, or links included in article body copy, and they place …

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How are you supposed to audit your site structure

Build your site with a logical link structure. Every page should be reachable from at least one static text link. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also …

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Is your website underperforming and losing you money?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Similar to writing an outline for a large paper, put some …

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Offer relevant, useful and original content

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Have you ever wondered why Google.com delivers different results for a user in the US than for a …

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Monitor the evolution of your search results

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on …

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Reduce “Code Bloat” on your Pages

Search engines have really smart algorithms. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least …

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Google cares the most about editorial links

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s …

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Websites are representations of ideas

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The sites that Google will rank highest for a particular search term are …

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Use quotes to locate a specific phrase

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities …

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Mention your keyword at a normal cadence throughout the body of your post

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Certain words present an ongoing challenge …

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Get help in evaluating potential link partners

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order …

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Don't use misleading event markup

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. I’m sure you don …

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Use Optimized Robots.txt

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. In the …

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SEO LSI keyword analysis best practice

Use internal links with clear and informative anchor text. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. If you want your content to stand out from the glut of online content and attract the kind of …

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Usurp The SERP

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Each year …

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Technical optimization

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always …

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Link baiting for SEO

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away …

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Set a bare minimum expectation for repurposed content

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO …

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Research semantically related keywords

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

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Arm yourselves with an SEO strategy

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. It’s one thing to optimize your site in its current …

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There is a difference between SEO and SEM

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Google is constantly evolving to better understand the context and intent of user behaviour. The technology used on your website can …

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Its important to look at the big picture

If the wrong people are hitting your website, it's all for nothing The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss …

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Canonical URLs for SEO

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. What factors do you need to bear in mind …

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Focus on ‘Things’, Not ‘Strings’

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The overall objective …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Good content is important, but it also needs to rank high on …

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Include your primary keyword phrase in the title tag

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Use discretion with hashtags

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways …

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Encourage customers to leave positive reviews

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Technical aspects of link building

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. How do you ensure that you’re not just optimizing pages …

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