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The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally.

How do you consistently create engaging content that people will actually want to read?

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Do you publish new content Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential.

Learn How To Do Link Audits, that can significantly increase your organic traffic, without the headaches

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.

How does your website look now on different devices?

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. According to Gaz Hall, a UK SEO Consultant : "Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. "

What is your unique selling point (USP)?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be.