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Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Unique content signifies quality. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Develop SEO-enabled content from creation that is ready to deliver across all devices.

Do a spring cleaning

Providing the best content related to that topic makes you deserving of the top spot in the search engines. Stop using keywords in your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call).

Monitor Brand Mentions

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.

Local Link Building

Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. Gaz Hall, an SEO Expert from the UK, said: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup."

W3C Validator

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs).