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Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Higher rankings in the first few results are critical to visibility.

Opting for Effective Search Engine Optimization

Now, this is an important issue to be addressed. Gone are the days when Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you have to mention exact keyword phrases a specific number of times at a certain frequency. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority.

The more times the web mentions your business, the greater confidence Google has in your information

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query.

Socialize on Twitter as much as you can

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Gaz Hall, from SEO Hull, had the following to say: "If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web."

Use Link Baiting To Get More Clicks

SEO practices that involve deception and are disapproved by the search engines. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount.