Link outreach is a bit “old school” but can still be quite powerful. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Google is constantly evolving to better understand the context and intent of user behaviour. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important.

Both SEO and social media posts drive traffic

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Colorful images, funny pictures and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry.

Use Schema markup of your location data

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.

Links are like glue

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. According to Gaz Hall, a UK SEO Consultant : "SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks."

Test different keywords with different pages

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links.