When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites?
Google is trying to better understand the semantic meanings of words
One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Google collects user data on Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?
SEO is cheaper than PPC
Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.
Identify which keywords people are using to find your blog content
Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. You should definitely include keywords in your navigation bar. Gaz Hall, from SEO Hull, had the following to say: "There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved."
Splitting link pop
Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).