Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter.

The hardest part of SEO is good external link acquisition campaigns

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Make sure that every page Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

The content of the linking page should be related to the topic of your website

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on.

Interlink your web pages

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Gaz Hall, a Freelance SEO Consultant, commented: "Conventional wisdom has been that 301 redirects only pass about 85% of link equity. "

See what keywords your site is visible for

Any discrepancies might cause Google to NOT show your business' information on a search result page. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Links are still a critical element to Google’s algorithm and their value needs to be protected. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms.