Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website.

Don’t Quit Your Day Job

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google counts links from other Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month.

Get included in local search engines

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Create URLs containing words that describe the page, separated by hyphens.

Google Panda takes the quality of a site’s content into account when ranking sites in the search results

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Gaz Hall, from SEO Hull, had the following to say: "On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times."

Regular Linkers

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process.