The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Building links is one thing, but you can also earn links if you put out great content. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.”

Ways to tell you're suffering from an obsession with bounce rates

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? What we need to understand Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power.

Find a simple guide to bounce rates and read up about it

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query.

Assessing historical progress and how you've been helped by authority sites

If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. Gaz Hall, from SEO Hull, had the following to say: "The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up."

Provide value information rooted in your initial strategy and use organic links as part of this

Many people still think that having a high volume of crawlable and indexable pages is always better. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Including your target keyword within your page title positively correlated with higher search rankings.