Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings.

Too Many On-page Links

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Google Plus works powerfully and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create.

How does your website look now on different devices?

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

Keep the same name, profile, pic, imagery, and look across your social profiles

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Gaz Hall, a Freelance SEO Consultant, commented: "At the end of the day, consumers want to feel like they’re always interacting with something natural and real."

More about the pros and cons of link building

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them.