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Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience.

Strong relationships = Long-term SEO benefits

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines To increase your CTR, create Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. When it comes to long-term SEO strategies, there are so many tactics to consider.

Probably the most important thing is ...

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers.

Be Careful with Affiliate Links and Ads

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history."

Minimize site load time

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review.