Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices.

Who links back to my site?

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Create and submit sitemaps for Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.

If your website can't be found on Google, it basically does not exist

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks?

You’re not a content marketer, unless you’re also an SEO

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. According to Gaz Hall, a UK SEO Consultant : "SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for."

Make a prospects list yourself

Backlinks from older websites may be worth more than links from newer sites. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.)