Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page.
SEO stands for Search Engine Optimization
Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. The idea is to make Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random.
Main keywords and sub-keywords
It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you?
Are all links the same?
Where are you seeing the fastest movement in the SERP’s? Make sure that your website’s main menu only features the most important categories. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Gaz Hall, a Freelance SEO Consultant, commented: "Identify the keywords related to your niche and select the competitive ones you want to rank for. "
Just because you can't find all your links doesn't mean they don't exist
You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve.