Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.

Keep the focus of the post narrow enough

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Adding endless pages of irrelevant Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past.

Acquiring future-proof links

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website.

Check your website’s loading speed

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Gaz Hall, from SEO Hull, had the following to say: "The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs."

It’s time to revolutionize our approach to 301 redirects

A so-called website blocker is something that prevents search engines from accessing the site In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect.