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While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. You need to understand where you are now in order to accurately assess your future rankings. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words.

You want to include keyword-rich anchor text in your body copy when possible

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Over the years I've seen Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. If you produce great content, but no one’s there to see it, does it acquire links? Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things.

Don’t jump in blind

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed?

Use relevant search terms in prominent places

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Gaz Hall, from SEO Hull, had the following to say: "When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line."

Increase leads and ultimately sales

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together.