Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back.
Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Anchor text to specific
webpages Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! on your site should be descriptive (but concise) as possible in order to benefit from the link. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords.
Citation consistency is a trust factor for Google
The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. So if a consumer
hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience.
Real Websites take time to index
Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Because time is the most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. According to Gaz Hall, a UK SEO Consultant
: "A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important."
How Google's Semantic Search Will Change SEO
Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. SEO can be a
fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Content that is valuable and useful gets shared. Create something people can use right away. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site.