If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run.
Avoid link directories that link to all sorts of sites
A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Blogging is one of
the Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses.
A linking campaign alone will never be as effective if you neglect your on-page content
Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. The title of a
post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business.
Don't go overboard at the risk of being penalized for stuffing
Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Gaz Hall, a Freelance SEO Consultant
, commented: "Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets."
Go only for Quality Distribution Channels
You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. As opposed to general
web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods.