SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog.
We know that change is constant in Google Land
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. There is no one-size-fits-all solution Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic.
Identify who are the main influencers in your industry
If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too.
You should do anything you can to give your content depth and make it more valuable for readers
Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Gaz Hall, an SEO Expert from the UK, said: "A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. "
Find the most relevant link building opportunities
Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage.