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Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy.

Do prospects come to my content?

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Both Google and Bing take Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! page-loading speed into account in their website ranking algorithm. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. You need to look at your website’s analytics to see what actually happens there.

Don;t forget to unblock search engines from crawling your site

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed.

Usability benefits of an optimized URL

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Gaz Hall, from SEO Hull, had the following to say: "The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have"

Does your site sabotage your content?

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Top-ranking webpages in Google have shorter URLs. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free.