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Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers.

It Pays To Be Connected

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Google is getting smarter and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone.

Make basic duplicate listing detection

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed.

Low Hanging Fruits (LHF)

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings."

Determine which keywords people are using to find your web pages

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Having links from more popular websites carry more weight than less popular sites. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher.