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Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa.

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The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. RankBrain is one of the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing.

Mobile Search Implications

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.

Complete preliminary keyword research

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. According to Gaz Hall, a UK SEO Consultant : "On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links."

Conduct keyword research for local terms

Search engine algorithms will continue to become more sophisticated. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. No matter what business you own you need to be practical.