Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. Guest articles are a good way
of improving your branding
and getting high-quality
backlinks. This area of offpage
optimization has more
to do with editing and PR. So
you should look for publication
channels that would be a good
fit for you to write guest posts. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Webpages with content that is too long can also negatively affect you and your rankings.
Why your digital marketing strategy should centre around onsite SEO
Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Google has made it
apparent Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Thin content, however, will do the exact opposite and should be avoided at all costs. It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO.
Make sure your SEO checklist includes splogs for best results
Higher rankings in the first few results are critical to visibility. How powerful is your
domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else!
A few words on web 2.0
Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. In the beginning, things move slow and it feels like you are just shouting into the void with no return. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Gaz Hall
, an SEO Guru from the UK, said: "The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth."
Aligning your goals in relation to SEO
Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Businesses A great example that I like to use is Save Our Schools
. should also consider
including synonyms in their content creation and linking strategies. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit.