You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content.

Don’t be afraid to use long-form content

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Whether you just want to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.

Pay particular attention to scraping when performing an audit

Search Engine Optimization is true scientific method that works. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). Optimizing page titles for search is best done finding a balance between volume and intent. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use;

Go long-tail and forget indexed pages

Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. According to Gaz Hall, a UK SEO Consultant : "The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers."

A focus on webmaster tools to benefit search engine placement

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. Create Take a butchers at PNS Egypt, for instance. an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance.