Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out …
more ...Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …
more ...Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …
more ...Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.
An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to …
more ...Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …
more ...Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever …
more ...Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. This process ultimately results in increased search traffic and revenue. Robots.txt files are …
more ...If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …
more ...Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. For example, typically I …
more ...In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Canonicalizing …
more ...When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Americans conduct more than 20 billion online searches a month, and worldwide, we type into …
more ...Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Why would the fact that engines don’t officially acknowledge social media matter? The majority of those using search engines won’t look beyond the first results page to find what …
more ...For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. So, I think each person in SEO has to work …
more ...When people have questions, they type them into Google. That is why Hummingbird came about. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's …
more ...In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Many business owners create a website and find that …
more ...Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …
more ...Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Integration is a two-way street. Google now supports using the rel=“canonical” link element across different domains …
more ...You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines no longer value pages filled with targeted keywords. Keyword-based titles help establish page theme and direction for your keywords. Distinct pages are an absolutely essential …
more ...Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Write legible, readable copy, and treat the meta description as if it’s an advert for …
more ...“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …
more ...It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …
more ...You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. There …
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