Take care when dealing with gateway sites

If every company has a product, then Google’s product is information; An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Noindex is a meta tag implementation that is sometimes used on search pages. Since …

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Start simple, but don't forget landing pages

Content, no matter how good it is, will always need some SEO love. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. You should list your site in open directory projects and you must use high quality content. You may …

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The reason everyone loves LSI

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out …

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Basic on-page SEO factors to look for

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Its all about web portals

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO’s job often includes needing to make mathematics seem intuitive …

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The hidden agenda of keyword research

To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. There’s an art to properly optimizing a website with keywords. They’ve also stated repeatedly …

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Go long-tail and forget keyword density

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The more accurate their …

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Think like a human not a robot when it comes to authority sites

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …

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Hidden facts about rankings

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. If users consistently ditch your site, it …

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Focus on ROI Instead of organic links

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.

Make sure …

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Be mindful of overusing keywords

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to …

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This year will be the year of site submissions

A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. In keyword stuffing it is assumed that the relevance of a site …

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Don’t forget backlinks

The most critical thing to automate is competitor research. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Once you start …

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Aligning your goals in relation to SEO

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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Hidden facts about link research

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever …

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To get fast rankings, you need analytics

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100 …

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How you will benefit from indexed pages

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers …

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This year will be the year of metrics

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines …

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To get fast rankings, you need meta tags

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. This process ultimately results in increased search traffic and revenue. Robots.txt files are …

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Latest developments in anchor text

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. Things like: so many businesses out …

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Use organic outreach along with content to make a difference

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …

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Remember that meta tags make the web go round

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Now, that was always kind of the goal but it was just easier to get around that. If you can do this, people will discover your site and assuming you have quality content …

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You may be asked about social media in your marketing interview

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. For example, typically I …

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Ensure that HTML code is used correctly

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. One approach is to …

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Bucket brigades based on link bait

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk …

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More focus is put on web portals

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Why would the fact that engines don’t officially acknowledge social media matter? The majority of those using search engines won’t look beyond the first results page to find what …

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Education is the best legacy when it comes to splogs

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. So, I think each person in SEO has to work …

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Find out more about Google algorithms

When people have questions, they type them into Google. That is why Hummingbird came about. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's …

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Repurpose old googlebot crawlers

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Ever wonder how to pick the perfect keyword topic for your …

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Reasons that marketers love reporting

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …

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Landing page and site user experience

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Integration is a two-way street. Google now supports using the rel=“canonical” link element across different domains …

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When your use of text links becomes obsessive

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines no longer value pages filled with targeted keywords. Keyword-based titles help establish page theme and direction for your keywords. Distinct pages are an absolutely essential …

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Reasons why you cannot fully understand non reciprocal links

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Write legible, readable copy, and treat the meta description as if it’s an advert for …

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Entirely too genius SEO

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …

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Reasons why you cannot fully understand ROI

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …

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Here's what industry insiders think about offsite SEO

How-to tutorials and guides can also make for excellent evergreen content. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus …

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Maybe meta tags will be a thing of the past

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match …

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