If every company has a product, then Google’s product is information; An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Noindex is a meta tag implementation that is sometimes used on search pages. Since …

Content, no matter how good it is, will always need some SEO love. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. You should list your site in open directory projects and you must use high quality content. You may …

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO’s job often includes needing to make mathematics seem intuitive …

To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. There’s an art to properly optimizing a website with keywords. They’ve also stated repeatedly …

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The more accurate their …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. If users consistently ditch your site, it …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. The principle “quality over quantity” applies in this area. They’re therefore considered to be “thin”. There's nothing like marketing in the minute.

Make sure …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to …

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too …

A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. In keyword stuffing it is assumed that the relevance of a site …

The most critical thing to automate is competitor research. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Once you start …

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever …

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100 …

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers …

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines …

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. This process ultimately results in increased search traffic and revenue. Robots.txt files are …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. Things like: so many businesses out …

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you’re browsing the web, the content you come across can come in a number …

Evergreen content is quality, useful content that is relevant to readers for a long period of time. Now, that was always kind of the goal but it was just easier to get around that. If you can do this, people will discover your site and assuming you have quality content …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. For example, typically I …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Canonicalizing …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. One approach is to …

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. You want to make sure you’re covering topics to the best of your ability and staying away from “thin …

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk …

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Americans conduct more than 20 billion online searches a month, and worldwide, we type into …

Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Why would the fact that engines don’t officially acknowledge social media matter? The majority of those using search engines won’t look beyond the first results page to find what …

For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. So, I think each person in SEO has to work …

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. For those who can’t find any good place to apply a keyword or phrase, using them in …

When people have questions, they type them into Google. That is why Hummingbird came about. Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Many business owners create a website and find that …

Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Ever wonder how to pick the perfect keyword topic for your …

The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign …

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Integration is a two-way street. Google now supports using the rel=“canonical” link element across different domains …

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Search engines no longer value pages filled with targeted keywords. Keyword-based titles help establish page theme and direction for your keywords. Distinct pages are an absolutely essential …

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. Write legible, readable copy, and treat the meta description as if it’s an advert for …

“search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally …

It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Make sure that you …

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has …

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. There …

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Make sure your title tag is 50-60 …

How-to tutorials and guides can also make for excellent evergreen content. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus …

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match …

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Matt Cutts summed up social media pretty well when he said, “When …